Responsibilities

• Develop and drive online strategy to position brand for significant online sales and digital presence
  
• Responsible for P&L, including on-going management and reporting
  
• Day-to-day oversight of online channel including operational strategies, cross functional partnerships and necessary trouble shooting
  
• Work with existing team to identify opportunities for increased traffic and customer acquisition
  
• Ensure optimal IA for incoming and repeat site traffic in order to drive maximum revenue per visit
  
• Continually identify site improvement strategies and new technologies to deliver best-in-class user experience
  
• Drive customer loyalty and retention campaigns
  
• Establish and cultivate a culture of test and learn - owning and managing on-going optimization plan
  
• Define strategic metrics and design reporting workflows to evaluate impact of key initiatives and campaigns
  
• Identify consumer profiles and behavioral patterns to inform consumer segmentation, content and buying strategy
  
• Be a market expert on latest trends, solutions and techniques to inform relevant strategies and solutions
  

Qualifications

• Bachelora??s degree in Marketing or Business discipline required
  
• Minimum 13+ years of experience within high transactional eCommerce space and an understanding of the greater eCommerce ecosystem
  
• Forward-thinking leader
  
• Experience defining and implementing innovative solutions and content strategies that led to growth within an online channel
  
• Demonstrated understanding of prospect and consumer eCommerce methodologies, practices and operations across digital devices, including desktop, mobile, tablet, etc.
  
• Proven ability to utilize quantitative inputs to identify trends and behaviors and subsequent actions to drive improvements in the online channel
  
• A desire to act as a true team player to help grow a foundational department and proven success driving results through cross-functional collaboration
  
• Desire and ability to work in a dynamic and creative environment
  
• Possess a high tolerance for flexibility and adaptability
  
• An ability to take complex issues or technologies and frame them simply for internal and external audiences
  
• Highly proficient in Google Analytics, Microsoft Excel and PowerPoint
  
• Experience working with Amazon or other marketplaces