Email Marketing Specialist Location:Appleton, WI

100,000 - 200,000

Role:Email Marketing Specialist
Location:Appleton, WI
Summary of essential job functions

Design and create email campaigns
Analyze campaign performance and suggest improvements as needed
Ensure proper campaign tagging
Ensure mobile-friendly email templates
Maintain email templates for consistency in look, feel and branding
Help to maintain proper email scheduling, user guides and standards of work
Report on email metrics as needed
Ensure emails follow industry policies and best practices for layout and subject line
Ensure proper testing for all devices
Perform A/B testing where appropriate
Assist with management of lists and audience segments

Minimum requirements

Proven work experience in a Digital environment
Proven design skills
Exceptional communication and copy writing skills (both written and verbal)
In-depth HTML and content management system experience
Analytical and process oriented
Experience with marketing automation software Positive, self-motivated, with a desire to constantly search out ways of improving process and project effectiveness Knowledge of SEO/SEM and Google Analytics
Understanding of email list management and audience segmentation
CRM experience a plus

Knowledge/Skills required

3+ years of experience in email and digital marketing
Bachelor??s Degree in a related field
Ability to multi-task and manage multiple priorities in a fast-paced, deadline driven environment
Strong attention to detail