Job Description

PRIMARY RESPONSIBILITIES

• Define, manage and implement digital marketing strategy, including search engine marketing, Google shopping, affiliate marketing, email marketing, and content marketing
  
• Develop monthly calendars for digital marketing strategies and campaigns. Assist in the management of the overall marketing calendar.
  
• Assist with the management of the media plans working with outside agency
  
• Collaborate with the graphics team or agency to drive the creation of assets needed for display ads, and the website refresh
  
• Work directly with and collaborate with licensees to ensure each brand has a cohesive voice and presence across digital
  
• Monitor and reports on analytics to draw and implement actionable insights collaborating with the Insights Team
  
• Work with Direct to Consumer team to drive and improve traffic, customer engagement, click through, and suggest site enhancements to petmate.com
  
• Ideate digital campaigns for each brand
  
• Collaborate with product managers, graphics, and social media manager to optimize all content for a balanced blend of brand + social + ecommerce
  
• Manage content strategy, syndication, and roadmap for Petmate brands
  
• Work to enhance Amazon A+ rich media content for higher conversion using latest display modules
  
• Launch and manage content syndication for enhanced rich media content on retailer sites to increase brand experience and conversion
  
• Perform analyses using data from Google Analytics, and internal reporting applications to track marketing campaign performance
  
• Lead email marketing program and assist with creative asset creation and outside vendor management
  
• Advise on go-to market digital media marketing strategies and define clear campaign objectives
  
• Develop media strategies building brand affinity, generating leads, or driving conversions
  
• Structure media integration of CRM data into campaigns for each brand resulting in more efficient prospecting tactics
  
• Advanced knowledge of SEO and organic search
  

ESSENTIAL QUALIFICATIONS - KEY STRENGTHS

• A minimum of 5 years experience in a digital marketing role driving profitable customer growth through digital marketing,
  
• BS/BA in marketing, business or related field required
  

Analytical Skills:

• Proven track record to use data to optimize performance and identify new opportunities
  

Communication and Cross Functional Skills:

• Experience with working in a matrix department that requires developing strong working relationships with Sales, Product Management, Design and Consumer Insights
  

Strategic and Creative Thinker:

• Experience in identifying target audiences, developing and executing digital campaigns that motivate and engage customers to action
  

Multi-Tasking:

• Ability to manage multiple priorities that include internal and external partner
  
• Strong interpersonal skills, detail oriented and able to coordinate/manage multiple tasks simultaneously Cross-channel management of: Paid Search, SEO, Display/Media, Social, affiliates, Email
  
• Advanced knowledge in digital marketing best practices
  
• Strengths/Experience in the following area of digital marketing: