Overall Responsibilities:

• Direct and execute all efforts to expand and nurture e-commerce business and support consumer direct marketing initiatives that include, but not limited to, email marketing, paid search, affiliate marketing, retargeting programs and search engine optimization.
  
• Manage and devise new strategies to drive online traffic to the company website to be best in class.
  
• Track conversion rates and make improvements to the website and continually analyze and recommend tactics to drive top-line growth and profitability for online distribution.
  
• Perform site analytics and other technical reports and communicate results to non-technical audience and provide regular updates to senior leadership and drive digital innovation
  
• Improve the usability, design, content and conversion of the company website including any future site redesigns.
  
• Review new technologies and keep the company at the forefront of developments in digital marketing
  
• Evaluate customer research, market conditions and competitor data.
  

Job Requirements / Qualifications:

• Bachelors Degree (Advanced Degree desired)
  
• 7+ years of e-commerce and digital marketing experience within the fashion or luxury industry preferred.
  
• Strong understanding of marketing principles and application â?? branding, advertising, CRM, circulation, analytics, and SEO.
  
• Outstanding verbal and written communication skills, with a focus on brand and consumer marketing.
  
• Project Management skills â?? ability to manage concurrent projects with a great sense of detail and timing.
  
• High analytical skills and ability to communicate technical data to non-technical audience.
  
• A self-motivator with strong interpersonal skills and a can-do attitude.
  
• Intuitive and inquisitive self-starter with passion for product, consumers and retail.
  
• A proactive team player who thrives in a goal-oriented, dynamic, ever-changing, fast-paced entrepreneurial environment while juggling multiple priorities with a sense of urgency.
  
• Proficiency in MS Excel, PowerPoint, Word, Outlook and web-based applications.