Job Description

Role:Digital Marketing Specialist

Loc:Chapel Hill, NC

• Resort management company is looking for a dynamic, tech-savvy marketing professional to manage our digital marketing campaigns, with focus on email marketing, social media and content creation.
• The successful candidate must have past experience with email marketing automation platforms, email campaigns, social media, website analytics and CRM systems.
  

RESPONSIBILITIES

• Develop and design email communication and implement strategy to increase customer acquisition, engagement, retention and growth
  
• Develop and manage marketing automation platform to optimize segmentation, campaign execution and reporting
  
• Create, test and manage landing pages
  
• Define and report on key performance metrics for all digital marketing campaigns
  
• Oversee day-to-day activities including scheduling and managing campaign calendars
  

SOCIAL MEDIA

• Develop monthly/quarterly social media email editorial calendar across all platforms
  
• Create beautiful graphics and authentic, relevant and engaging copy for use in social media
  
• Regularly upload and tag images, and develop content with a focus on SEO
  
• Act as community manager across all social platforms
  
• Identify and collaborate with licensees, industry partners and influencers to maximize social media reach
  
• Review and report analytics on an ongoing basis to make strategic recommendations
  
• Monitor what competitors and partners are doing in the social space
  
• Implement social media best practices to maximize reach and engagement
  

OTHER

• Assist in creating videos and turning graphics into 3-D Issue presentations
  
• Assist in Graphic Design responsibilities
  
• Assist Multimedia Specialist in oversight of all websites
  
• Assist our Communication Specialist in generating and posting creative blog content
  
• Manage and provide technical assistance on capturing back end data from forms on our various websites
  
• Work with Multimedia Specialist on APP development and maintenance
  

TECHNICAL/ANALYTICAL SUPPORT

• Implement digital marketing best practices
  
• Provide support to online guests and staff in the form of account updates, technical assistance, and answering general questions
  
• Work with Communications Specialist to analyze PR reports and integration with social media
  
• Collect, analyze and report metrics and data to Director of Marketing to support budget decisions and future strategies
  

REQUIREMENTS

• BS/BA in related field
  
• 3+ years of experience in digital marketing, demand generation, social media
  
• Expert knowledge of all major social media platforms and CRM experience
  
• A/B campaign testing experience
  
• Presentation skills
  
• Strong communication and writing skills
  
• Strong graphic design skills
  
• Advanced/Expert knowledge of WordPress and other CMS such as Drupal
  
• Advanced/Expert knowledge of HTML and CSS languages
  
• Advanced/Expert knowledge of systems such as ExactTarget, SalesForce, TimeshareWare
  
• Must have experience in Digital Marketing tools such as SEMRush, Ahrefs, AWR Cloud
  
• Must have a strong understanding of Technical SEO such as; Website Architecture, 301 Redirects, High quality, relevant link-building, robots, txt best practices, Spam Referral filtering
  
• Advanced/Expert in Google Analytics and Google Search Console
  
• Must be able to generate powerful, SEO-friendly, conversion-optimized copy