Digital Marketing Strategist Location:New York City ,NY
100,000 - 200,000
Job Description:
Role:-Digital Marketing Strategist
Loc:New York City ,NY
Job Description
- Digital Marketing Strategist to drive traffic to our website along with retailer sites.
- This is a hands-on position, responsible for developing, implementing, tracking and analyzing digital strategies with the ultimate goal of increasing brand awareness and sales.
Responsibilities:
- On-site optimizations and SEO recommendations for desktop and mobile executed with programmers
- Develop website traffic plan and create goals and benchmarks to meet
- Strategy for also increasing traffic and sales on retail sites
- Head the marketing services available at retail level to target more customers
- Management of paid social advertising strategy
- Build and execute email marketing campaigns
- Manage, curate and create content for our blog
- Build and develop various on-site apps to position our company as an informative resource for parents
- Online merchandising
- Affiliate marketing
- Develop monthly reports based on results from Google Analytics and Shopify insights with plans to optimize based on the results
- Create and develop Delta Children app for iOS and Android
Skills/Requirements:
- Bachelors degree required
- 4+ years experience in digital marketing or a related field
- High proficiency with Google Analytics