Digital Mktg Specialist-BUI Location:Vernon Hills, IL

100,000 - 200,000

Essential Duties and Responsibilities

Include the following (other duties may be assigned).
Responsible for areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM.
Layout, design, write and coordinate advertising for/with various media channels.
Operate and maintain the marketing and public relations for the company, primarily working with ad agency/digital vendors on community marketing materials and strategies, and to plan and prepare for new community openings.
Lead and traffic generation to communities and website.
Direct the design of flyers, direct mail pieces and other marketing collateral in coordination with ad agency and Sales Representatives and other vendors.
Coordinate, create and maintain product content for the company\'s website.
Assist in the back-end operational duties for the company\'s website.
Ability to edit images in Photoshop and optimize them for web.
Write and review web-based marketing content to ensure correct grammar, factual information and an engaging active tone.
Preform SEO and SEM activities such as keyword monitoring and copywriting effective SEO friendly content for the website.
Assist in SEO activities such as geo-targeting and registering communities with Google business.
Provide feedback and analysis to divisions regarding their online content initiatives.
Ensures that websites content is accessible and logical;recommends improvements as necessary.
Assist in other division marketing initiatives on an as needed basis.

Email Marketing:

Responsible for creating email marketing campaigns to promote a product or service.
Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business.
Designs templates that can be easily adjusted on the fly for other areas of the business.
Reviews email marketing content for accurate grammar and factual information.
Ensures messages are sent in proper form and template. Work with the legal department to ensure compliance.
Sends messages that are delivered to only those who have opted in for messages.
Provides ongoing maintenance of email templates to ensure deliverability and usability.
Reviews email marketing performance as a whole and at a granular level, to report findings.
Uses email analytics to re-define current processes and procedures.
Provides feedback and analysis to divisions on their email marketing initiatives.
Assists division users on email creation, segmentation, launch, and analysis.
Trains division users on email marketing platform changes.
Develops automated email marketing programs with the help of division user feedback.
Stays up-to-date on email best practices and integrates them into the overall email marketing strategy for the business.
Some development and coordination of web graphics, brochures, logos, and imagery for specific assignments may be required.

Social Media:

Assist with the creation, conception and presentation of the companyâ??s social media strategy and integrated marketing campaigns.
Utilizes social listening tools like Sprinklr to generate insights and provide metrics.
Using measurement tools to continually find ways to improve on those metrics through testing and new initiatives.
Review web-based marketing content for grammar and factual information.
Day-to-day management and development of editorial content on social media platforms, including tweets, posts and discussions.
Proactively interact with online communities across all platforms.
Use social media monitoring tools to monitor conversations.
Provide weekly and monthly reports for the division.
Enforce brand guidelines across -owned channels.
Work closely with Designers to create social media worthy content.
Research and draft blog posts that are relevant to the home building community.

Additional Responsibilities:

Customer Relationship Management (CRM)
Evaluating data integrity of the division CRM databases and recommending process improvements
Training of new sales personnel on CRM tool for effective data capture
Email marketing template management
Email marketing campaign management with an emphasis on recommendations for best practices as needed by division.
Support users of the DHI website, the CRM system, Google Analytics and AdWords.
Using Google Analytics, maintain and report on sites overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend
improvements.

Desired Skills and Experience

Education and/or Experience

Bachelors degree (B.A.) from a four-year college or university; or two to four years related experience and/or training; or equivalent combination of education and experience with 3+ years of experience creating, developing, managing and analyzing public facing websites and webpages in a marketing environment and 2+ years of experience in social media platforms in corporate setting.

Other Qualifications