• Reporting to the VP of Marketing of the Digital Marketing Manager will be responsible for the strategic development and management of online marketing and digital initiatives across the organization to support priority product lines.
• The Digital Marketing Manager will also work closely with the IT team to support and maintain the company website, brand and product messaging and e-commerce activity and evolution.
  

Major Responsibilities

• Develop and execute the marketing strategy for online presence including: company website, reorder platform, and social media sites.
  
• Work with the Marketing Program Managers and VP marketing on content strategy, editing, tagging, maintaining and publishing provided content to the company website.
  
• Provide on-going web analytics and reporting to optimize digital activities.
  
• Work with the marketing team to measure and track key programs and calls to action.
  
• Drive the development and execution of ad-hoc projects by partnering with internal and external consultants. This includes navigating requests, prioritizing needs and keeping track of requirements related to Byram\'s business needs.
  

Qualifications

• Bachelor's degree, preferably in marketing, communications or related field.
  
• 2-4 years' digital marketing experience.
  
• Experience with the following:
  
• Content Management Software (CMS)
  
• Mobile, Google Analytics, GTM, SEO, retargeting
  
• Good understanding of the following as it relates to managing and posting digital content:
  
• WordPress, Facebook, Twitter, Instagram
  
• Systems integration concepts: WebService, Batch, EDI, sFTP
  
• HTML, CSS, JavaScript and Sitecore
  
• Responsive design, hybrid applications and mobile applications
  
• Cross-Browser testing / functionality
  
• Strong organizational, communication, and problem-solving skills.
  
• Excellent writing skills.
  
• Must be technically savvy.
  
• Comfortable interacting with senior level employees.