Job Description

• You're an expert at SEM and love digital marketing In this role you must be able translate the SEM digital strategy set at the senior level into daily tactical execution.
  
• You must be able to train/coach others on the team to ensure SEM tactics are executed flawlessly.
  
• You may be responsible for performing many of the basic, yet critical functions within the SEM team.
  
• These tasks can include, but are not limited to, keyword/copy creation, troubleshooting, testing, billing, Trafficking and Q/A.

What you will be doing

• You will exhibit an understanding and ability to clearly discuss SEM fundamentals (Acronyms, Jargon, etc)
  
• Lead a day-to-day client and cross-department relationships
  
• Drive client growth through data-driven and qualitative recommendations
  
• Supports business growth efforts by assisting others with proposals, research and data collection
  
• Oversees and manages client reports and analysis
  
• Works with search director to develop campaign strategies and is responsible for the execution of SEM campaigns against the strategy
  
• Support meaningful test ideas: soliciting recommendations to client and able to effectively execute and measure
  
• Lead virtual and in-person presentations in a polished, energetic way, displaying story-telling elements throughout
  
• Establish understanding of media types beyond paid search and understand how paid search fits into a larger digital/marketing strategy
  
• Create and present case studies, POVs, etc
  
• Display basic management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback
  
• Have clear POV on SEM best practices for how to manage Vendor Relationships
  
• Express differences on Media Metrics
  
• Lead, develop and manage Sr. Analyst & Analyst staff
  
• Offer guidance support, direction and provide development opportunities and ongoing feedback
  
• Ensure direct reports have received all tools and training to excel in their roles, this includes but is not limited to deal math, sales techniques and excel