Job Description

• The Digital Marketing Specialist plays a critical support role within the Marketing department.
• The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to onsite staff and corporate team requests.
• The specialist will work within the Digital team developing, implementing, and reporting on marketing campaigns for our primary business lines.
  

Key responsibilities:

• Running day-to-day execution and management of online marketing channels, including: Display, Search, Email, Social, and SEO
  
• Assisting in execution of both paid and organic social media campaigns
  
• Assisting Marketing Managers in reviewing campaign performance of digital channels, and creating presentations/reports upon request
  
• Managing ongoing optimization efforts for paid media campaigns across digital channels
  
• Assisting in managing property placements on apartment Internet Listing Services (e.g. Zillow, Apartments.com, etc.)
  
• Assisting in vetting and selecting digital vendors and business partners
  
• Coordinating with IT to implement tracking and analytics where needed
  
• Ensuring that all account activity and results are reported back to the Digital Marketing Manager, Social Media Manager, and VP of Marketing
  
• Staying up to date regarding digital tactics and online opportunities
  

What were looking for:

• The candidate should have hands-on experience managing online advertising campaigns across media channels like - Display, SEM (PPC), SEO, and preferably mobile and social.
  

Basic qualifications

• Bachelor's degree
  
• At least 2 years of experience managing digital marketing campaigns
  
• Experience managing paid media campaigns
  
• Basic knowledge of advertising pixels, custom audiences, and remarketing
  
• Passion for digital marketing
  

Preferred qualifications

• Agency experience strongly preferred
  
• Hands-on experience managing search marketing campaigns
  
• Experience working within advertising optimization platforms like Kenshoo or Marin
  
• Experience working within CRM and marketing automation platforms
  
• History managing multiple projects with many stakeholders
  
• Excellent communication skills
  
• Experience using various CMS platforms
  
• Working knowledge of HTML and CSS
  
• History creating and analyzing channel performance reports using tools like Google Analytics, Google Data Studio, Adobe Omniture, and others
  
• Experience managing 3rd party agencies and/or digital vendors
  
• Strong multitasking skills
  
• Prior project management experience is a plus
  
• The Digital Marketing Specialist should be passionate about technology and digital media, actively seeking to drive innovation and growth to and its clients.