Job Description

Key Accountabilities

• Marketing Automation and Operations
  
• Build and execute campaigns, programs, and emails in Marketing Automation Platform, HubSpot.
  
• Utilize HubSpot and Dynamics CRM to manage contacts, upload sourced lists, capture/generate new contacts, and grow the marketable contact
  
• database, while improving segmentation and targeting of audiences
  
• Own, maintain, and manage lead/contact record activities including lead cleanup, de-duplication, unread lead reporting, lead inbox support/assignment, and data normalization, as well as improving lead follow up processes with the sales team.
  
• Manage processes for high email deliverability, reputation (sender score) and overall performance
  
• Build engaging, responsive HTML email and landing page templates
  
• Website and Search Engine Optimization (SEO)
  
• Work with marketing communications to develop web content to improve Search Engine Optimization
  
• Review and analyze website content and analytics for areas that need to be improved or revised and make changes to increase performance.
  
• Provide SEO expertise for keyword research, reporting, conversion goals, on-page site optimization, social media, local search, image and video optimization, digital asset optimization, and mobile search for clients of multiple industries
  
• Manage performance reporting in Google Analytics, Google Search Console, and Conductor Searchlight.
  
• Implement SEO strategies to increase organic search traffic.
  
• Monitor online campaigns and make recommendations on goals to improve key performance metrics and drive revenue
  
• Digital Advertising and Paid Search
  
• Create, manage, and optimize campaigns on Google AdWords
  
• Conduct keyword research; help formulate and post Google AdWords ads
  
• Understand audience targeting techniques across digital platforms to improve targeting effectiveness of all paid media channels
  

Job Requirements

• Bachelor's degree in Marketing, Communications, or related field
  
• 3+ years of experience in B2B digital marketing
  
• Overall knowledge of digital space including demand generation, ad retargeting, email marketing, Search Engine Optimization (SEO) / Search Engine Marketing (SEM) and related analytics and engagement metrics and reporting techniques
  
• Proven track-record of increasing traffic, improving brand and site visibility within major search engines for important keywords, increasing site authority through trusted and natural link building and surpassing conversion goals
  
• Proficient in Google Analytics, Google Search Console, and Google Adwords
  
• Experience working with Marketing Automation, preferably HubSpot
  
• Experience in building email and landing pages in HTML preferred
  
• Experience with a CMS (Kentico) preferred
  
• Experience with Conductor Searchlight a plus
  
• Experience with a CRM (DynamicsCRM) a plus
  
• Knowledge of how to manage and maintain social media channels (Twitter, LinkedIn, and Facebook preferred)
  
• Proficient in Microsoft Office Suite; Experience with Adobe Suite preferred
  
• Experience marketing for manufacturing industry in a B2B environment a plus