Job Description

Summary:

• Were on the hunt for an experienced Digital Marketing Manager to drive growth through online customer acquisition (marketing automation + paid media).
• This is a great opportunity to make your impact on a fast growing, stable company. This is a not a brand marketing position.
  

Responsibilities:

• Develop, manage, and coordinate execution of digital marketing acquisition initiatives that directly impact lead generation, nurturing, conversion and retention. Think "growth hacking"
  
• Leadership of marketing automation platform including scoring, multi-touch drip nurture and broadcast emails, profiling, segmentation, workflows and ROI reporting.
  
• Develop data driven client segments that consider marketing spend profile, current product mix, product usage and other behavior, sentiment, actual value delivery, account management channel, and more.
  
• Grow existing campaigns across all digital channels, while strategically testing to continually scale and improve performance against KPIs.
  
• Manage the development, maintenance and analysis of the integration with in-house CRM (Salesforce), especially in the development of attribution models to track prospect engagement, funnel advancement and ultimately marketing contribution to revenues.
  
• Constant analysis of data to identify areas for improvement/optimization and to ensure maximum ROI of efforts.
  
• Develop campaigns designed to on board new clients smoothly regardless of acquisition channel, acquaint them with their team, reinforce expectations created during sales journey, and clearly communicate fulfillment status to support and grow member retention.
  
• Develop, manages and execute proactive, personalized retention and renewal campaigns.
  
• Develop advocacy initiatives through member and non member base to increase awareness, acquisition and retention.
  
• Generating regular performance reports for distribution within the marketing team and broader organization.
  
• Collaborating with other departments (in particular, sales, coaching and business development) to drive maximum integration of all initiatives.
  
• Maintains compliance with company policies, practices and procedures.
  
• Participates in proactive efforts to achieve departmental and company goals.
  
• Works effectively and communicates clearly with other employees.
  
• Handles changing deadlines and priorities.
  
• Reviews work for accuracy, completeness and proper authority.
  

Education and/or Experience:

• Bachelors degree
  
• 2+ years management experience
  
• 2+ years experience leading customer acquisition (lead generation, nurturing, conversion, retention)
  

Other Skills and Abilities:

• Subject matter expert on customer acquisition (Marketo) and retention (growth)
  
• Excellent understanding of data analysis to continually scale and improve performance against KPIs
  
• Ability to see long-term vision of business objectives while executing flawlessly short-term tasks
  

Language Skills:

• Fluent English language skills written and spoken.
• Ability to read, analyze, and interpret documents such as technical procedures, operating and maintenance instructions, and procedure manuals.
• Ability to write routine reports and correspondence.
• Ability to speak effectively before groups of customers or employee of organizations.
  

Computer Skills:

• Marketing Automation Software a MUST (Marketo a plus)
  
• Digital Ad networks
  
• Google Adwords
  
• Google Analytics
  
• CRM (Salesforce a plus)
  
• HTML (HTML5) and CSS (CSS3) development a plus