PrincipalDigital Analytics Implementation
The primary purpose of this role is to provide advanced data capture capabilitiesto support digital analytics initiatives. This position gains experience intranslating business needs to effective digital analytics taggingspecifications that provide metrics for analytic solutions across variousdigital channels. These tagging specifications ensure that data can betranslated to tangible results for Lowe's and Lowe's Digital. 

RESPONSIBILITY STATEMENTS

Translates business need into digital tagging specifications so that extracteddata can allow for impactful insights used to inform effective businessdecisions for various functions at Lowe's 

Designs and develops analytics tagging specifications customized for digitalcontent and implements those solutions across multiple digital channels 

Audits the digital tags and publishes the results on a regular basis in orderto ensure that digital tag requests for both internal and external clients areexecuted accurately and efficiently, maintaining data integrity 

Tracks success of Lowe's through the development of digital tagging solutionsthat measure financial results, customer satisfaction, and engagementmetrics 

Determines the most effective and time and cost-efficient methods for capturingdata elements to be utilized in web development 

Leads implementation projects, ensuring that they are executed on time andwithin budget 



REQUIRED EDUCATION/EXPERIENCE

Bachelor's Degree in Computer Science, CIS, MIS, Information Technology, orrelated field 

4-8 years of experience in digital analytics implementation 

3+ years of professional experience in digital analytics, web/mobiledevelopment, or Information Technology 

3+ years of digital analytics implementation experience using enterprise gradetools such as Adobe Dynamic Tag Management (DTM), Google Tag Manager (GTM),Tealium , Ensighten , etc., as well as data validation using tools such asCharles, Fiddler, etc. 

3+ years of functional experience using some of the following: HTML,JavaScript, CSS, JQuery , REGEX, debugging tools, and web protocols acrossdesktop, mobile web, mobile applications (IOS & Android), or related tools& technologies 

PREFERRED EDUCATION/ EXPERIENCE
4+ years of digital analytics implementation experience using enterprise gradetools such as Adobe Dynamic Tag Manager (DTM), Google Tag Manager (GTM),Tealium , Ensighten , etc., as well as data validation using tools such asCharles, Fiddler, etc. 

OR 
4+ years of digital analytics (or general analytics) experience using toolssuch as Adobe Analytics ( SiteCatalyst , Ad-hoc, and Report Builder), GoogleAnalytics, etc. 

OR 
1+ year of SQL experience