Senior Marketing Data Analyst Location:San Mateo CA
100,000 - 200,000
Job Description:
Job description
family of companies that takes a people-first approach to financial services, using technology to empower consumers to overcome debt and create a brighter financial future. The company was founded in 2002 by Brad Stroh and Andrew Housser on the belief that by staying committed to helping people, you can ensure better financial outcomes for both the customer and the business. This Heart/$ philosophy still guides the vision of our growing company, which has helped millions of people find solutions for their financial needs.
What began with 2 people in a spare bedroom has now rapidly expanded to a vibrant business that employs over 1700 employees (known internally as The Family) .When you visit either of our offices, youll understand why our employees have voted us the Best Place to Work for the last several years. Its a place where the Heart/$ philosophy continues to thrive, where we believe that success is only achieved by doing whats right for our customers, our employees, and our communities.
THE OPPORTUNITY:
Company is looking for a Senior Marketing Data Analyst to join the Enterprise Analytics team and drive value for our Marketing and Partnership Development groups. The company is growing extremely fast and is looking for an experienced professional to help facilitate that growth by delivering world class reporting, analytics and insights.
You will work directly with executive leadership, management and marketing channel managers who will depend on you to help them see trends and identify opportunities. Your work will be critical to support data-informed decision making at the highest levels of our company.
THE ROLE:
Perform deep data research and analytical work in order to provide data-driven insights and reports to our Marketing and Partnership Development teams
Produce actionable results that business can leverage to set strategic direction and make day to day decisions
Create descriptive, diagnostic and predictive analytics & reporting solutions
Effectively present complex analysis and insights to various stakeholders
Bring critical data to life through visualization and storytelling
Help build scalable solutions for analytical projects
Communicate actively and effectively with analytical peers, business partners, and company leadership
REQUIREMENTS/CHARACTERISTICS:
Bachelor\'s degree in Marketing, Business, Statistics, Computer Science, Mathematics or related field
4+ years of professional experience analyzing marketing or customer acquisition data and providing valuable, data-centric insights and solutions using advanced Excel and SQL
Experience developing and maintaining analytical reports using Tableau
Experience analyzing A/B and multivariate results for campaign and form tests
Prior execution of digital and offline channel attribution analysis preferred
Comfort with tracking and analytics tools such as Facebook Pixel, Facebook Atlas, Google Tag Manager, Google Analytics, and Optimizely preferred
Strong analytical, organizational and interpersonal skills
Effective communication skills required to present information to a diverse audience