Job Responsibilities Proactively analyze and identify organic search opportunities and develop a roadmap to attain improved rankings and increase organic traffic Work closely with IT and Marketing to develop website enhancements that create relevant and indexable content that meet SEO requirements Develop SEO strategies and plans for both site-wide efforts as well as campaign-level programs. Serve as a liaison with software engineers to create new tools Develop reporting and insight capabilities to effectively assess progress and opportunities Work with Product managers to build SEO roadmap and properly execute against it Ensure a careful balance of on/off page optimization including content generation and link building (internal/external) Monitor existing SEO campaigns and rankings and proactively report concerns or opportunities Analyze and update internal linking structure to meet SEO requirements Manage day-to-day SEO tasks & projects Stay up to date with industry trends and inform other stake holders on required changes Drive education and processes to enable marketing and product teams to develop SEO friendly programs Job Requirements 5+ year experience in natural search for an e-commerce or related company Deep understanding of search engines and what influences rankings and indexation Advanced experience with SEO tools such as Google and Bing Webmaster Tools, Moz, SEM Rush, etc. In-depth understanding of how to structure page elements for optimal heirarchy of information Strong analytic ability: deep understanding of quantitative and qualitative analytic techniques to identify opportunities, assess results and continuously improve. Deep understanding of effective Mobile SEO strategy and implementation Ability to prioritize tasks and manage deadlines in a fast-paced environment. A thorough understanding of keyword research and how to identify potential high-value terms Must be self-directed, motivated and innovative in a fast paced, ever-evolving work environment. Software Product Management experience a plus SQL a plus.