SEO & Content Marketing Specialist LOC:Boca Raton, Florida
100,000 - 200,000
Job Description:
Grow organic search traffic, and Associated Revenue
- Provide ongoing keyword research for search engine optimization and provide to cross-functional teams including Marketing, Merchandising and Site Operations.
- Support the Content Team with keyword trend data used in the content strategy for the Vita Vibes blog and promote SEO best practices
- Utilize internal tools to provide on-page optimizations of category pages and create internal linking strategy
- Create effective external linking strategies
- Provide reporting and analytics reports on performance as well as uncovering potential issues
- Be the SEO evangelist for
- Support the Site Operations team with ad hoc requests and projects
YOUR PROFILE :
- 2+ years of hands-on SEO and content marketing experience
- Proven knowledge of various disciplines of SEO and ranking factors
- Bachelors degree in Marketing, Public Relations or related Communications field
- Experience creating or optimizing marketing content
- Familiarity with Google and Bing Webmaster Tools and Google Analytics.
- Adobe Analytics and Conductor experience is a plus
- Demonstrated ability to present actionable information to business stakeholders
- Exceptional written and verbal communication/presentation skills required
- Ability to identify opportunities and act on them is required (self-starter)
- Ability to prioritize projects with minimal supervision; must be impeccably organized
- Expertise in Excel