SEO & Content Marketing Specialist LOC:Boca Raton, Florida

100,000 - 200,000

Job Description:

Grow organic search traffic, and Associated Revenue

  • Provide ongoing keyword research for search engine optimization and provide to cross-functional teams including Marketing, Merchandising and Site Operations.
  • Support the Content Team with keyword trend data used in the content strategy for the Vita Vibes blog and promote SEO best practices
  • Utilize internal tools to provide on-page optimizations of category pages and create internal linking strategy
  • Create effective external linking strategies
  • Provide reporting and analytics reports on performance as well as uncovering potential issues
  • Be the SEO evangelist for
  • Support the Site Operations team with ad hoc requests and projects

YOUR PROFILE :

  • 2+ years of hands-on SEO and content marketing experience
  • Proven knowledge of various disciplines of SEO and ranking factors
  • Bachelors degree in Marketing, Public Relations or related Communications field
  • Experience creating or optimizing marketing content
  • Familiarity with Google and Bing Webmaster Tools and Google Analytics.
  • Adobe Analytics and Conductor experience is a plus
  • Demonstrated ability to present actionable information to business stakeholders
  • Exceptional written and verbal communication/presentation skills required
  • Ability to identify opportunities and act on them is required (self-starter)
  • Ability to prioritize projects with minimal supervision; must be impeccably organized
  • Expertise in Excel


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